Platform · Lead qualification

AI lead qualification agents

In short

NRMD's conversational AI agents are the heart of the engine. They contact every lead instantly over WhatsApp or voice, ask your qualifying questions 24/7, filter against your criteria, and book or hand off qualified leads to sales — so no lead waits and no qualified buyer slips through.

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The agents are the core layer of NRMD — not a draft generator. They run live, talk to every lead, and filter by your criteria.

What the agents do

  • Contact instantly — every lead gets a reply in seconds, 24/7.
  • Qualify by your criteria — the questions, scoring, and brand voice are configurable per account.
  • Hand off cleanly — qualified leads are booked or pushed to your CRM with the full conversation attached.

Why speed matters

Speed-to-lead is decisive: the faster a lead is contacted, the more likely it converts. See speed-to-lead for the why, and the WhatsApp AI agent for real estate for a vertical example.

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Frequently asked questions

How does AI qualify a lead?

An AI agent contacts each lead instantly over WhatsApp or a call, asks your qualifying questions, scores the lead against your criteria, and books a meeting or hands off qualified leads to your team.

What channels do the agents use?

WhatsApp today, with voice (es-MX) as a second channel reusing the same qualification logic. The criteria and brand voice are configurable per account.

Does a human stay in the loop?

Yes. You define the criteria and brand voice, monitor conversations, and the agent hands off — it augments your team, it doesn't replace oversight.

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