AI lead qualification agents
NRMD's conversational AI agents are the heart of the engine. They contact every lead instantly over WhatsApp or voice, ask your qualifying questions 24/7, filter against your criteria, and book or hand off qualified leads to sales — so no lead waits and no qualified buyer slips through.
Hero: AI agent conversation UI — qualifying a lead in real time
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The agents are the core layer of NRMD — not a draft generator. They run live, talk to every lead, and filter by your criteria.
What the agents do
- Contact instantly — every lead gets a reply in seconds, 24/7.
- Qualify by your criteria — the questions, scoring, and brand voice are configurable per account.
- Hand off cleanly — qualified leads are booked or pushed to your CRM with the full conversation attached.
Why speed matters
Speed-to-lead is decisive: the faster a lead is contacted, the more likely it converts. See speed-to-lead for the why, and the WhatsApp AI agent for real estate for a vertical example.
Back to the platform overview.
How the agent scores a lead against criteria, live
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Frequently asked questions
How does AI qualify a lead?
An AI agent contacts each lead instantly over WhatsApp or a call, asks your qualifying questions, scores the lead against your criteria, and books a meeting or hands off qualified leads to your team.
What channels do the agents use?
WhatsApp today, with voice (es-MX) as a second channel reusing the same qualification logic. The criteria and brand voice are configurable per account.
Does a human stay in the loop?
Yes. You define the criteria and brand voice, monitor conversations, and the agent hands off — it augments your team, it doesn't replace oversight.