Platform

The operating system for your entire growth engine.

One connected system instead of fifteen disconnected tools. It generates demand, captures and qualifies every lead, ties results to their real source, and reports the whole funnel. Your team operates it; the AI agents do the heavy lifting.

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AI qualification · the core

Agents that talk to every lead in seconds.

Conversational AI agents reply instantly over WhatsApp or web chat, around the clock. They qualify one question at a time against your criteria, tier the lead, and hand off only the real buyers with the full conversation attached.

  • Instant reply, 24/7, in your brand voice
  • Qualifies on your ICP and books or hands off
  • Never invents prices or inventory
WhatsApp · NRMD agentLIVE
Hi, is the 2-bedroom in Polanco still available?
It is. What's your budget range and timeline to move?
Around $400k, in the next two months.
Great, you're a fit. I can book a viewing this week. Does Thursday work?
Qualified · tier: hot · handed to sales
Attribution & tracking

See which channel produces real buyers, not just clicks.

Ad platforms optimize toward whatever their pixel counts as a conversion. We track every lead server side (cookieless, privacy safe) and tie it to its real source by click ID (Google, Meta, LinkedIn) and UTM across the full journey, even Click to WhatsApp. Then we feed the qualified and won conversions back to the ad platforms, so the algorithms optimize toward real revenue instead of vanity conversions.

  • Server-side, cookieless tracking (privacy safe)
  • Full journey by click ID and UTM, per channel and campaign
  • Offline and CRM conversions fed back to Google, Meta and LinkedIn
  • Even AI engines (ChatGPT, Perplexity) as a lead source
Attribution · Google Ads · 30d
Pixel conv.50
Real leads40
Qualified12
Demand

Campaigns measured by qualified leads, not vanity clicks.

We run multichannel campaigns that feed the engine. Because capture flows straight into the agents, every campaign is optimized to a qualified lead in your CRM, with real cost per qualified lead in view.

  • Google, Meta and Click to WhatsApp
  • Audiences seeded from your real qualified leads
  • Budget follows what actually converts
Campaigns · cost per qualified
G
Search · in-market buyers
CPQL $38 · 24 qualified
scaling
M
Meta · lookalike of qualified
CPQL $41 · 31 qualified
best
W
Click to WhatsApp
CPQL $44 · 18 qualified
testing
Reporting

The whole funnel in one place, ready for the C-suite.

From spend to qualified pipeline to appointments, the engine is measurable end to end. No impressions theater, just the numbers that drive decisions, branded and exportable.

  • Lead volume, qualification rate, cost per qualified lead
  • Per channel and per campaign
  • Branded reports your client can read or present
NRMD OS · ReportingLIVE
$41
Cost / qualified
▼ 18%
312
Qualified · 30d
▲ 9%
28%
Qual. rate
▲ 3%
Attribution & tracking

Every lead, tied to what actually drove it.

Cookieless server-side tracking that survives ad blockers and privacy rules, mapped across the full journey and fed back to the ad platforms so they optimize toward real revenue.

See the full attribution playbook

Server-side & cookieless

We record conversions from our own server, not just a browser pixel, so they hold up against ad blockers, Safari ITP and GDPR. The 20 to 30% of leads that normally go dark stay measured.

Leads captured · 30d
Browser pixel68%
Server-side98%

Full-journey click ID

Every lead is stamped with its click ID (Google gclid, Meta fbclid, LinkedIn) and UTMs across every touch. You see the real path, not just the last click, per channel and per campaign.

Journey · lead #4821
1Ad click · gclid Cj0KCQ…
2Visit · utm google / cpc
3Form · Click to WhatsApp
Qualified · tied to the click

Conversions fed back

When a lead qualifies or closes, we send that event back to Google, Meta and LinkedIn as offline and CRM conversions, so the algorithms bid toward real buyers instead of vanity conversions.

Qualified lead → ad platforms
GGoogle Ads · offline conversionsent
MMeta · Conversions APIsent
inLinkedIn · CRM syncsent

Even AI engines

We detect when a lead arrives from an AI engine like ChatGPT or Perplexity, a channel most tools miss entirely, so you know what your brand earns in the new search.

Leads from AI · 30d
ChatGPT12
Perplexity7
Gemini4
Modular by design

Turn modules on as you grow.

Start with content. Add campaigns. Switch on the full engine. Every module runs through the same pipeline and plugs into the tools you already use: GA4, Meta, Google Ads, WhatsApp, HubSpot and Jira.

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