We generate B2B demand, qualify every inbound against your ICP, and tie each lead to its real source. You get the number that decides your budget: cost per qualified lead, by channel.
Ad platforms optimize toward whatever their pixel counts as a conversion, often a form-fill rather than a buyer. We tag every lead to its real source and put three layers side by side, per channel and per campaign.
An AI agent replies the moment a lead arrives, over web chat or WhatsApp, and qualifies one question at a time: the problem, the company and role, size, timeline. It never quotes prices, pushes to a call, and hands off the real ones.
Each lead is scored and tiered against your criteria. The hot ones reach your team with the full conversation attached, and the rest are filtered or kept for nurture.
GA measures sessions and conversions at the site level with its own model. We attribute each lead in your CRM to its real source using the click ID and UTM captured at first touch. The two differ by design; we use GA as a cross-check and the lead-level data for cost-per-qualified-lead decisions.
Your ICP and offering: the problem, company and decision-maker role, size, timeline and budget signals. It never quotes prices, pushes to a discovery call or demo, and hands off to a human to book it.
Google Ads and Meta today, with real per-channel cost per lead and cost per qualified lead. Web forms, the embeddable chat widget and WhatsApp all feed the same pipeline.