Automated lead qualification
Lead qualification filters incoming leads against your criteria so sales only talks to real buyers. NRMD's conversational AI agents ask your qualifying questions automatically, 24/7, score each lead, and hand off only the qualified ones — saving your team from chasing dead ends.
Hero: qualified vs unqualified leads being filtered by the agent
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Your sales team’s time is your scarcest resource. Qualification makes sure they spend it on real buyers.
What gets qualified
- Budget, intent, timeline — whatever defines a buyer in your business.
- Scored automatically by the agent, with the full conversation attached.
How NRMD does it
The platform’s qualification agents run the criteria you set, 24/7, then hand off only qualified leads.
Frequently asked questions
What makes a lead 'qualified'?
You define it: budget, intent, timeline, location, or any criteria that matters in your business. The agent asks for exactly those and scores accordingly.
Can I change the qualification criteria?
Yes — criteria, scoring, and brand voice are configurable per account and can be tuned as you learn what converts.